Hooking the next generation: how the tobacco industry captures young customers

29 May 2024

Young people across the world are urging governments to shield them from predatory tobacco marketing tactics. The industry targets youth for a lifetime of profits, creating a new wave of addiction. The latest data show that children are using e-cigarettes at rates higher than adults in many countries and globally an estimated 37 million youth aged 13–15 years use tobacco. Find out more here.

Resource information

Respiratory topics
  • Global Health
  • Risk factor: tobacco - smoking
Type of resource